A Better Relationship for Valentine’s Day

How To Grow Your VA Business With A Specific Niche

15 November 2021

Vicki Alexander

Are you a VA or virtual assistant that is struggling to find work or keep clients? It could be that you are offering too broad of a range of skills. This may not be appealing to professionals in the market for a VA. Do you have a specific skill set that you would like to highlight? Maybe you worked as an administrative assistant or secretary for a psychologist or therapist in the past. Use these skills to develop a niche land your next paying gig. Here's how. 

Go Over Your Expertise In Your Field

In the past, if you've worked as an administrative assistant for a therapist, then this is where you've gained valuable skills and habits that have made you who you are today. You can bring a plethora of skills to the table. In order to pursue your virtual assistant career, highlight only the best. This makes you more recognizable by employers. Virtual assistants for therapists should possess:

• Excellent communication skills.
• Able to work remotely and independently. 
• Good assessment skills when speaking with clients.
• Familiar with mental health diagnoses and other health-related matters.
• Precise documentation and dictation skills.
• Posses a strong ethical background in counseling and mental health awareness.
• Excellent verbal and written skills on the phone and computer.

In addition, the inherent ability to keep all personal and medical information confidential is very important. 

Word Your CV, Resume or Portfolio Appropriately

Most therapy office virtual assistants have a specific skillset above the average VA. They have spent time working closely beside a qualified therapist and understanding the language and method used when they are with a patient. When updating your resume and applying for jobs, include keywords that will make the search easier for employers. This could be specific medical software programs and privacy laws related to psychotherapy. Flexibility and availability are two major advantages that most employers look for as well. Being available after hours and on weekends makes you more appealing and more likely to get the job. Words like "flexible" and "full availability" should be keywords tucked into your resume for good search results. 

Promote Your Business Everywhere

There are multiple ways to promote yourself and your virtual assistant business. In addition to posting a resume online, step it up by creating your own blog for employers to visit. From there, promote yourself through social media platforms and connect with other VAs who also work for therapists. This is a great way to gain leads and job offers easily. Have some business cards run off so when you meet other professionals in person, they can be directed to your main portal. 

Being a virtual assistant for a therapist is a specialty niche. Therapists are looking for therapy office virtual assistants who know what they are doing and present themselves accordingly. It's a saturated job market out there. And nothing is dynamic unless it is specific. That is why finding a specific niche and promoting yourself continuously is the best way to grow and build your brand. 

For more information, contact a local company, like Office Stream.

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